OPS Compliant Digital Signage Solutions
According to a recent Nielsen consumer survey, digital signage at the point-of-sale considerably increases brand awareness by 14 percent and, more importantly, increases sales by as much as 33 percent. It?s one of many data points that underscore the worldwide growth of digital signage systems. Simply put, they work. They?re also complex. Coupling end-user performance and price requirements with an extensive array of moving parts, the solution options and combinations can become mind-boggling. Making matters worse, few standards are in place for digital signage solutions, resulting in compatibility and interoperability issues between media players and displays. This not only hinders quick implementation, it increases cost and reduces the solution?s lifespan due to faster obsolescence of key components.